Anna Shakotko

Anna Shakotko has over fifteen years of experience supporting clients on complex economic and consumer behavior issues that arise in product liability, antitrust, defamation, intellectual property, and tax controversy disputes. Ms. Shakotko’s expertise includes, among other areas, survey and experimental techniques, statistical and econometric analysis, and content analysis. She leads teams on cases across a range of industries, with a focus on hardware and software technologies, consumer goods, real estate, and agricultural products.

Consumer class actions and product disputes

Ms. Shakotko has extensive experience with consumer class actions and private product disputes. She has analyzed allegations of false advertising, trademark infringement, antitrust, and product disparagement. Representative matters include:

• In re General Motors LLC Ignition Switch Litigation
• In re Volkswagen “Clean Diesel” Marketing, Sales Practices, and Products Liability Litigation
• In re Actiq Sales and Marketing Practices Litigation

• Beef Products Inc. et al. v. American Broadcasting Companies Inc. et al.
• Johannsson et al. v. Polaris Industries Inc.
• In re: Toyota Motor Corp. Hybrid Brake Marketing, Sales Practices, and Products Liability Litigation

• Class action involving alleged harm of homeowners and businesses arising from an environmental contamination event
• Matters involving deceptive marketing and false advertising claims against technology companies
• Antitrust matters involving technology companies

• A matter involving public nuisance claims against a consumer goods company
• A matter involving alleged trademark infringement in the apparel industry
• A matter involving alleged trademark infringement in the consumer banking industry

Tax controversy

Ms. Shakotko has extensive experience in high-profile tax controversy matters, particularly in the context of transfer pricing disputes. She has worked on behalf of both taxpayers and government entities on disputes involving technology, consumer goods, and real estate companies. She has primarily focused on evaluating firm intangible capital, including both technology assets and marketing assets such as trademarks and brands.

In matters involving intangible capital, Ms. Shakotko has addressed valuation issues, analyzed the degree to which different intangibles complement one another, evaluated the activities that build and sustain an intangible asset, and determined the depreciation rate of the asset. In the context of transfer pricing, she has also made quantitative assessments of how different activities at firms contribute to overall firm value.