5 Questions with Kimberly Neuendorf: Content Analysis
Our affiliated experts, senior advisors, and professionals talk about their research and findings in this periodic feature.
Litigators, Wrangle That Data With Content Analysis
Content analysis is a set of scientific methods that can be introduced as evidence by a qualified expert witness.
Beef Products, Inc. et al. v. American Broadcasting Companies, Inc. et al.
In this high-profile $1.9 billion defamation case, Cornerstone Research worked with three experts who analyzed the impact of news coverage on beef product sales.
Advertising Targeting a Medical Services Provider
Counsel for a large medical services provider retained Cornerstone Research and an accounting professor to analyze the economic impact of the challenged advertising campaigns.
Alleged Unintended Acceleration and Brake Defects in Automobiles
Counsel for an automobile manufacturer retained Cornerstone Research and several experts to address plaintiffs’ claims in two national class actions.
Energy Labeling of a Household Appliance
In a nationwide class action, the manufacturer’s counsel retained Cornerstone Research and an academic expert to respond to the damages analyses and a survey submitted by the plaintiffs’ experts.
False Claims Act Suit Involving Title IV Program
The plaintiffs argued that the defendants knowingly made false claims and statements in order to obtain Title IV program eligibility.
Fine Jewelry Advertising Campaign
Plaintiff counsel retained Cornerstone Research and a marketing professor to analyze the short-term impact on the plaintiff’s and defendant’s profits and sales.
Home Improvement Product Manufacturer Advertising
In a nationwide class action, counsel for the manufacturer retained a Cornerstone Research expert to estimate potential damages.
Power Ratings of a Household Appliance Manufacturer's Product
Defense counsel retained Cornerstone Research and an academic expert to evaluate the economic effect of the alleged misrepresentation and whether common impact could be assessed.
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