IntegrityMessageBoards.com v. Facebook Inc.
A judge denied plaintiff’s motion for class certification, citing Professor Hanssens’s expert report.
Ad Avoidance in False Advertising Consumer Class Actions
In consumer class actions involving allegations of deceptive or false advertising, plaintiffs may allege that a company misrepresented benefits or omitted information about a product in advertisements. In these cases,…
Why Curve-Fitting Cannot Be Used to Show Causation or Estimate Impact
Iain Cockburn discusses the problems with curve-fitting methodology in economic analysis in this Westlaw article.
Using Surveys In Consumer Finance Litigation
The authors consider how surveys can help address key issues regarding consumer financial decision-making in litigation and regulatory enforcement matters.
Omnichannel Marketing
We discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources;…
5 Questions with Anja Lambrecht: Digital Advertising, Targeting, and Apparent Bias
We interview Professor Lambrecht, an authority on digital marketing related to online advertising, promotion, pricing, and consumer behavior.
Nemet et al. v. Volkswagen Group of America Inc. et al.
A federal judge dismissed a proposed class action against Volkswagen and excluded plaintiffs’ expert evidence.
Legal and Economic Analysis of Personal Data–Related Collective Actions in the UK
The authors discuss how the right to compensation under the GDPR and DPA 2018 has introduced a significant risk of damages actions following allegations of unauthorised use of personal data.
Economic and Legal Issues in Data Privacy and Data Breach Group Litigations: Key Takeaways
At a July 2020 event, speakers discussed economic and legal issues arising in data privacy and data protection litigation.
Online Marketing
In this series, we discuss how academic and industry research can provide conceptual insights, potential data sources, and analytical techniques to support or rebut expert testimony related to online advertising…
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