Omnichannel Marketing
We discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources;…
5 Questions with Anja Lambrecht: Digital Advertising, Targeting, and Apparent Bias
We interview Professor Lambrecht, an authority on digital marketing related to online advertising, promotion, pricing, and consumer behavior.
Nemet et al. v. Volkswagen Group of America Inc. et al.
A federal judge dismissed a proposed class action against Volkswagen and excluded plaintiffs’ expert evidence.
Legal and Economic Analysis of Personal Data–Related Collective Actions in the UK
The authors discuss how the right to compensation under the GDPR and DPA 2018 has introduced a significant risk of damages actions following allegations of unauthorised use of personal data.
Economic and Legal Issues in Data Privacy and Data Breach Group Litigations: Key Takeaways
At a July 2020 event, speakers discussed economic and legal issues arising in data privacy and data protection litigation.
Online Marketing
In this series, we discuss how academic and industry research can provide conceptual insights, potential data sources, and analytical techniques to support or rebut expert testimony related to online advertising…
Reimagining the Consumer Decision Journey
The internet has transformed many aspects of life over the last three decades.
Invasion of Privacy Consumer Class Action
The court rejected the plaintiffs’ proposed conjoint survey in an invasion of privacy class action, and denied class certification in a related false advertising class action.
Expert Forum: Economic and Legal Issues in Data Privacy and Data Breach Group Litigations
At this Cornerstone Research webinar, attorneys, economists and academics discussed economic and legal issues arising in the context of the General Data Protection Regulation (GDPR) and the UK Data Protection…
In re General Motors LLC Ignition Switch Litigation
A U.S. district court judge granted General Motors’ motion for summary judgment.
How can we help you?
If you are looking for a publication not on our website, contact us.