Plaintiff counsel retained a Cornerstone Research expert to analyze the impact of the alleged false statements and the impact of normal competitive entry.
In this alleged false advertising and unfair competition matter, the plaintiff alleged that the defendant included false and misleading statements in a product launch campaign.
The jury adopted Dr. Lynde’s analysis of damages in its entirety.
Plaintiff counsel retained Dr. Matthew Lynde, a vice president at Cornerstone Research, to provide damages testimony at trial.
Dr. Lynde provided detailed analyses of launch and advertising timing and differential market segment changes in order to distinguish between the impact of the false statements and the impact of normal competitive entry.
In finding for the plaintiff, the jury adopted Dr. Lynde’s analysis of damages in its entirety.
San Francisco
