Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration,
Darden School of Business,
University of Virginia
Pinar Yildirim
Associate Professor of Marketing,
The Wharton School,
Associate Professor of Economics,
University of Pennsylvania;
Senior Fellow, Center for Technology, Innovation & Competition,
University of Pennsylvania Carey Law School
Gal Zauberman
Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University
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