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Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration,
Darden School of Business,
University of Virginia

Pinar Yildirim

Associate Professor of Marketing,
The Wharton School,
Associate Professor of Economics,
University of Pennsylvania;
Senior Fellow, Center for Technology, Innovation & Competition,
University of Pennsylvania Carey Law School

Gal Zauberman

Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University

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