In several class actions involving a computer hardware manufacturer, the plaintiffs alleged that the manufacturer had misrepresented one of the product’s features.
In several class actions involving a computer hardware manufacturer, the plaintiffs alleged that the manufacturer had misrepresented one of the product’s features. Cornerstone Research was retained to analyze class certification issues.
Motions to certify a national class, as well as several state level classes, were all denied.
Cornerstone Research worked with a marketing professor to design a survey to analyze the factors important to consumers in their purchase decisions and the sources of information used by consumers when purchasing the product. The survey and related analysis showed that impact could not be demonstrated on a classwide basis.
Cornerstone Research also worked with a marketing professor to analyze relevant market conditions and market research on consumer choice. This analysis confirmed that common evidence could not be used to determine whether the challenged conduct harmed class members.
Motions to certify a national class, as well as several state-level classes, were all denied.